I don’t know your specific thoughts on this, so I’m going with mine. In the 20th century, artists got ripped off on receiving royalties for their music. What’s more troubling is artists of color got even less. And with payola in play, if you weren’t in the know, you may not even get the chance to get discovered or heard. Then… enters the 21st century. More specifically, the digital age. What we didn’t know then was that the whole music industry will forever be altered, but, for the better. The digital age brought about multiple opportunities for independent labels. No longer do you have to wait to get your material heard by the rest of the world. And with the use of social media sites, you cut down on distribution costs. Pretty much, if you gain millions of followers, your money problems are part of the way straight. I say part because now you have to build your brand. And that’s not going to be easy,, or is it? Remember me telling you that you need a good support team? Well, that’s where they come in. Some to monitor your social sites, some to monitor your website sell your merch. and E-Commerce transactions. But, if you’re going at it alone, it will nearly destroy you. Unless you don’t have an outside job to take care of your personal business. And then you still need rest. But if you can get it right, you will have millions of possible buyers of your material. Oh, I almost forgot. You also need good merchandise and material, too! What’s your take?