So maybe you haven’t thought about this or maybe it’s not on your top priority list, but it’s probably one of the most important things to get and keep going. Think about it. If nobody knows who you are and where you are, you’ll never get any business. They also need to know your hours of operation and maybe a list of things that you offer. Advertising can be as expensive or inexpensive as you make it. It can be as simple as a website or social media page, or as difficult as hiring an advertising agency to do it for you. Whatever you choose, depending on what you’re able to afford, you need advertising. And it should be monitored regularly in order for you to know who wants your services. Don’t short yourself and miss your potential business. Invest in your business and get the recognition that you deserve. Or don’t. It’s your business.