It all starts with a vision. You don’t necessarily need an artist, but it’s a plus if you do. Don’t be in a hurry when creating it. Don’t over do it. It’s always good to have another set of ears to tell you what may be missing in the mix. Ask yourself, would you buy it if it was created by someone else? Does it make you feel good when you hear it playing? Would it transcend over time, or is it a one time hit? Let a few of your colleagues listen to it and give you some creative criticism about what they think about it. Get it out to the public and advertise the crap out of it. Most of all, never give up!